Parkway Playhouse Seeking Part-Time Development Director




The Development Director is responsible for the development and implementation of a strategic fundraising and marketing plan focused on cultivating a diverse audience, increasing Parkway Playhouse (PPH) attendance, and building membership through a variety of media–both traditional and digital. Additionally, the Development Director oversees the collection and analysis of market data to influence the strategic and annual operating plans of PPH to ensure the financial success of the theatre. Works to support the mission, vision, and goals of Parkway Playhouse.


  • Develops a brand image of the Parkway Playhouse consistent with its commitment to growth, inclusivity, collaboration and connectivity
  • Manages the promotion and marketing of the theatre in collaboration with the Managing Director
  • Creates and prepares applications, including support materials, for grants and funding opportunities identified by the Board, and staff
  • Implements and guides fundraising strategy and initiatives
  • Creates editorial content and functionality for the PPH website and social media accounts (for both PPH and Junior program) as needed
  • Works with the Board of Directors in strategic and long-range planning and organizational development
  • Supervises and assists in the creation and execution of marketing materials and campaigns
  • Ensures that local and regional media have appropriate and timely information about theatre performances and activities
  • Supervises and assists in the work of any and all outside consultants in creating descriptions of plays and other background materials for use in fundraising, marketing and educational materials (programs notes, newsletters, and etc.)
  • Creates and implements the annual marketing plan including social media, website design including implementation and traffic monitoring, on line ticket sales, email correspondence, newsletters, direct mail, and other campaigns to build ticket sales, membership, donor and audience base
  • Establishes methodologies by which to assess the success of marketing efforts across all media; conduct regular audits of marketing efforts to determine their effectiveness and to ensure that marketing expenditures are best aligned with PPH priorities
  • Presents public programs (Curtain Speeches, theatre tours, radio/television interviews, visiting with community) as requested
  • Works with various vendors for printing


  • Must be able to perform each essential duty listed above satisfactorily
  • Bachelor’s degree in arts or relevant field; Master’s degree preferred
  • At least 5 years experience and thorough knowledge of current marketing and communications practice
  • Demonstrated ability to strategize, set and meet goals, and work effectively with others as a collegial and credible resource
  • Experience positioning an organization both internally and externally and raising its profile, through various media, with its current constituents as well as with new ones
  • Capable of developing proactive themes and strategies for long term implementation and working in a fast-paced environment, maintaining flexibility and a sense of urgency
  • Creative and entrepreneurial with the ability to articulate themes and strategies to senior management and to manage a collaborative team, enabling staff to perform at the highest level to achieve the best possible outcomes
  • Solutions-oriented with the ability to successfully balance both staff and management needs and expectations
  • Possess a perceptive presentation style and be able to build and sustain internal and external relationships crucial to Parkway Playhouse
  • Superior organizational and communication skills
  • Ability to follow-through with commitments and obtain results that meet or exceed expectations
  • Ability to successfully interface with diverse groups of constituents, building rapport and trust
  • Highly professional, independent worker
  • Proficiency with Microsoft Office Suite

Please email resume and cover letter to:

Application Deadline: January 15, 2017

No phone calls please.


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Parkway Playhouse, located in the Appalachian town of Burnsville, NC, is a haven of theatre talent. While people come to the mountains to get away, Parkway Playhouse is a natural gathering place to connect. Likewise, we are an extension of traditional mountain talents: singing, dancing, and, foremost, storytelling. By giving rise to energetic new voices and through a wide variety of plays and musicals, we invite our audience into experiences that are thought-provoking, adventurous, and entertaining. Together we reimagine the world in every live performance, creating dynamic conversations that last far beyond the curtain call. This blog is will feature stories, helpful information, insight and features about the performances.

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